Save the Children Capture Pawfect Celebrity Pooches in ‘12 Dogs of Christmas’ Shoot Ahead of Setting the World Record for Most Dogs in Christmas Knits

British pets are a big part of Christmas celebrations as over a third of owners (38 per cent) admit to dressing up their pets over the holidays, according to research from Save the Children. With more humans (and dogs!) than ever before signed up to take part in Christmas Jumper Day on December 15th, the charity has a host of activity planned for our furry friends.

Save the Children has teamed up with renowned animal photographer Tim Flach to curate the ‘The 12 Dogs of Christmas’; a series of beautiful human-like portraits of some of the UK’s most beloved dogs adorned in winter woollies. Flach, whose animal portraits have been featured in National Geographic and numerous exhibitions around the world, has recruited a high-end lineup of canine talent including British Vogue editor, Edward Enninful’s Boston Terrier Ru (@RuEnninful), as well as Instagram stars Ramsey (@Bluestaffy) and Bruno (@Brunotheminidachshund). Each of the dogs are adorned with fabulous, festive knits and accessorized with Christmas chintz– no ‘fashion furpaws’ in sight!

With the trend of Christmas canines on the rise, Save the Children has also partnered with BorrowMyDoggy to set a world record for the most dogs in Christmas jumpers.  Dog owners and dog borrowers have been invited to Battersea Park on Sunday 10th December for the record attempt which is set to be the most ‘pawsome’ event for the pooch loving community. Breeds from Great Dames and Dalmatians to Boxers and Beagles will be trotting their most wonderful woollies festooned in shiny tinsel and technicoloured lights.

Helena Wiltshire Head of PR at Save the Children, said: “For so many families, their furry friends are an integral part of their Christmas celebrations and with the rise of ‘petmas’ presents on the highstreet, we wanted to include man’s best friend as part of our Christmas Jumper Day fun. This year we decided to pay homage to the humble hound by partnering with BorrowMyDoggy and teaming up with Tim Flach along with the top #dogsofinstagram. It’s barking mad but it all helps to support our cause.”

“All money raised through Christmas Jumper Day could help us bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support. Together we can all make the world better with a sweater!”

Save the Children’s research also revealed that pets are seriously spoilt over the holidays as one in five pet owners (19 per cent) admit to having spent more on their pets at Christmas than a family member. 79 per cent are planning to shower their pets with gifts from Christmas presents (52 per cent) and stockings (31 per cent) to Christmas jumpers (11%) and collars (11%).

According to PetsPyjamas, the online retailer that supplied many of the festive canine knits, the amount we spend on pets at Christmas has rocketed over the years with sales seeing a 70 per cent spike in the last year alone.

With so many dogs receiving cozy knits, Save the Children is encouraging the nation to get into the festive spirit by dressing their dogs in a winter woolly that’s full of festive cheer. By donating £2 to Save the Children at, you will be helping the charity do whatever it takes to make sure the world’s forgotten children get the chance to have a brighter future.

Tim Flach, animal photographer, said: “My love of working with animals has always been about trying to present their personality through the lens and to give them a portrature that you would usually associate with humans. The ‘12 Dogs of Christmas’ series has been great fun as it’s allowed me to bring out the personality and character of UK’s most loved dogs all the while supporting and raising awareness of all the incredible work Save the Children does both in the UK and around the world.”

Lindsay Sanders, owner of @Brunotheminidachshund, said: “Bruno’s got over £100K followers on Instagram so we really just wanted to reach out to them and encourage them to do something important and support Save the Children. By popping on a Christmas knit and taking part in Christmas Jumper Day everyone can help to make a big difference to the children who need it most.”

Rachel Oates, owner of @WinnytheCorgi, said: “We try and use Winny’s fame for good causes so when we got the chance to work with Save the Children we jumped at the chance. Who doesn’t love a Christmas jumper? Wearing one and donating £2 means you not only feel festive but you feel good too, knowing you’re doing something to help children around the world.”

The money raised through wacky woolly-wearing could help give a child living in a refugee camp clothes to keep them warm through winter, help us buy nutritious food for their entire family, or set up a safe space to give children the chance to be children again. To get involved simply pop your sweater on, get everyone together on December 15th head to to sign up for your free fundraising pack. Together, we’re can make the world better in our Christmas sweaters.