Family, Featured, Health, Tourism, Travel — July 11, 2018 at 2:19 pm

National nature challenge breaks record

This year’s 30 Days Wild is a record breaker. The challenge, which ends today, saw more participants than ever before. New analysis by The Wildlife Trusts show a 40 per cent increase on last year.

The Wildlife Trusts estimate that over 350,000 people took part in this month’s national nature challenge, pledging to explore nature on their doorstep every day during June.

Lucy McRobert who leads 30 Days Wild for The Wildlife Trusts said:

“We are thrilled that so many people are making time for nature, enjoying daily contact with wildlife and taking action to help it.

“We estimate that if every person who signed up through their home, family, school or business carried out 30 Random Acts of Wildness, that would be an over 10 million special moments with nature. We know that joining in with 30 Days Wild makes people feel happier and healthier and we have also discovered that it’s helping people see beauty in nature.”

The challenge inspired all ages to create their own special times with nature – known as Random Acts of Wildness. From pond dipping and bug hunting to wild swims and sleeping under the stars. Some people grew bee cafes or made homemade wildflower seedballs to help pollinators; others created new wildlife ponds – homes for frogs and newts.

Beach cleans gathered polluting plastic waste and staff and residents at a care home grew plants and enjoyed a new butterfly garden.

Teachers used 30 Days Wild school packs to take lessons outdoors. In Northern Ireland, Mill Strand Integrated school even used the local beach as their wild classroom, and the first series of BBC Springwatch Wild Academy, a new programme for schools and young people, featured activities based on The Wildlife Trusts’ Random Acts of Wildness.

30 Days Wild will be back in 2019 with new challenges help everyone ‘go wild’!

(c) Nick Upton
(c) Nick Upton [click to enlarge]
30 Days Wild factfile

  • 68,300 individuals, schools and workplaces people signed up to take part in 30 Days Wild, an increase of 50% on 2017
  • 9,100 schools took part
  • 1,560 workplaces took part.

This equates to:

  • Taking part at home: 73,450. Taking part at school: 236,600.  Taking part at work: 46,800. Total: 356,850 (increase of 40% on last year)
  • 2015: 30 Days Wild challenge was started by The Wildlife Trusts; 12,400 people signed up
  • 2016: 25,000 people signed up including individuals, families, schools and businesses
  • 2017: 49,000 people signed up including individuals, families, schools and businesses – estimated 254,960 participants.
  • 2018 68,300 people signed up including individuals, families, schools and businesses – estimated 356,850 participants.

University of Derby’s evaluation of 30 Days Wild

  • The University of Derby have monitored participants of 30 Days Wild since it began in 2015.
  • 30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being by Miles Richardson, Adam Cormack, Lucy McRobert, Ralph Underhill was published Feb 2016. Online here.
  • A summary of the evaluations done of the participants of 30 Days Wild 2016 and 2017 are here.

The Wildlife Trusts   wildlifetrusts.org

There are 46 individual Wildlife Trusts covering the whole of the UK.  All are working for an environment rich in wildlife for everyone.  We have more than 800,000 members including 150,000 members of our junior branch Wildlife Watch.  Our vision is to create A Living Landscape  and secure Living Seas. We care for around 2,300 nature reserves and every year we advise thousands of landowners and organisations on how to manage their land for wildlife. We also run marine conservation projects around the UK, collecting vital data on the state of our seas and celebrating our amazing marine wildlife.  Every year we work with thousands of schools and our nature reserves welcome millions of visitors.  Each Wildlife Trust is working with local communities to inspire people about the future of their area: their own Living Landscapes and Living Seas.

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