New data from ReportLinker shows that the United Kingdom’s tourism industry is still booming as international visitors show no signs of shying away despite the Brexit:
- Weekends away in the late spring and summer months remain their top choice as tourist arrivals at holiday and short stay accommodation exceeded once again the two million mark in July 2017.
- The UK is such a tourism destination that it had far and away the largest air transport industry in Europe with 28.3 bn generated in 2016
- The hospitality sector also beneficiates from the country’s popularity as the net occupancy rate of bedrooms in the UK reached a record number of 83.4% last summer.
- Technology is also affecting the British as well as the global tourism industry as a survey conducted by ReportLinker shows that 59% of people judge online reviews to be as trustful as personal recomendations from friends.